Juleøl release!

"Juleøl" Means "Christmas beer" and is another kind of tradition in Denmark we are experiencing right now. The official release date of the 'Christmas beer' is the so called 'J-dag' (engl.: J- day) which is the first Friday in November.  Every year on 'J-dag' at exactly 8:59pm the Danish brewery Tuborg releases their 'Juleøl'. It is a nationwide event which serves as kind of a jump into the Christmas season. On J-dag the whole nation is going to the bars, celebrating the beloved tradition and enjoying their Danish 'hygge'. In a lot of bars the first Christmas beer is for free. I haven't been to a bigger city tonight because we're going on a camp tomorrow, but a lot of people told me that the bars in the cities are totally crowded with excited people, waiting to finally start the Christmas season with a 'skål!' (which is the Danish way to say 'cheers').

To be honest at first I thought it was a joke when they told me about a so called "Christmas beer" and its' famous release date (and it still seems to be kind of funny to me) but I love to experience all these traditions that you won't find anywhere else.